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What your ad budget actually returns
Impressions can't be predicted, so we don't quote them. Two numbers decide the outcome: what a click costs, and how many clicks become an enquiry. Everything below is arithmetic on those two — and on one number only you have.
Enquiries this buys
Nobody can guarantee a conversion rate before traffic runs. Set all three yourself — the middle one is what we'd plan to.
The one number we can't guess
What a closed customer is worth to you, in gross profit rather than invoice value. Enter it and the rest of this page stops being hypothetical.
10XMARK · Performance marketing · $10M+ in ad budget managed · No long-term contracts · 10xmark.com
Figures are projections from the two stated assumptions and the customer value you entered. They are not a guarantee of results — auction costs, seasonality, competitor activity and the quality of your website all move the outcome.
